Most small companies are in survival mode for a very long time. They struggle with creating a constant cash flow through marketing and branding. They don’t have a niche market to help the company through tough times. The fundamental foundation is weak. How do we build a strong foundation? Ken Blanchard, famous author of customer service and business books calls them Raving Fans. Shaundell Newsome, author of The Twelve Steps of Marketing a Perfect Guide to Branding believes in Loyal Brand Champions. Topics covered include your Company’s DNA determines its character, loyal Brand Champions goes beyond customer transactions, brand positioning goes beyond logos, social media and websites.and measure Marketing for long term success not short term gains.