What you say and how, where and when you say it are all critical to your success. There are mistakes business owners unwittingly make that can cut into your bottom line, opportunities, and future growth. Even something as basic as the name you give your business can make a difference between success and failure. This workshop will show you real-life examples of 21 common and costly marketing communications mistakes that businesses make – and effective low-cost ways to avoid them. Marketing communication can make your business stand out from competition and prosper. Or it can waste resources, bleed cash, and lose opportunities. The difference depends on how you do it.