Introduction to Marketing for Today's Consumer April 10, 2021, 9:00am PDT April 10, 2021, 10:30am PDT
Zoom Link:

Everyone in business understands the value and importance of effective marketing, but putting a plan in place can be challenging, confusing and costly. The purpose of this class is to provide an introduction to modern day marketing including the basic principals, commonly used terminologies (fyi - Marketers are obsessed with acronyms), and strategies to get started on the right foot. Specific concepts and topics that will be introduced and explained including the difference between marketing and advertising, the core pillars of marketing, terminology & marketing plans.