Your business’ success depends on selling the value of your product or service. Do it well and you may exceed your revenue and sales targets. Do it poorly and you could fall short. Sales is primarily about relationships and trust, and what you do in a sales call that builds that trust can separate you from your competitors. This virtual workshop will focus on the sales process, and the steps that lead to trust. Topics discussed include, preparing for the sale, asking targeted questions, ROI and CPA , setting realistic expectations, addressing objections and ongoing relationship management. You’ll learn best practices on steps to the sale, building and setting realistic expectations, and follow up techniques to re-enforce your commitment to meeting the expectations you set. You’ll take away actionable steps to increase your sales, shorten your sales cycle, and sell more frequently.